Holiday Shoppers Want Free And Fast Shipping

Woman shopping online with laptop

We’re always hearing about how more and more people will be doing their holiday shopping online, and because of that folks are getting pretty demanding when it comes to one thing – shipping.

A new survey reveals that when it comes to shipping, free is key, with 88% of consumers saying free shipping is more important that fast shipping, which only 12% prefer. Along those lines, 72% of shoppers say they expect to take advantage of free shipping offers this season, while 65% of consumers believe they should still be able to get free shipping after December 17th.

As for “fast shipping,” 72% of consumers define that as getting their deliveries in two days or less, while 35% say between three to four days is fast. And while people do want things fast, they aren’t willing to pay more for it, with 64% of people admitting they wouldn’t spend extra money for two-say shipping. They would, however be willing to spend up to $3.80 for next-day shipping.

Because “fast” and “free” is so important to some people, 43% of respondents say they expect to buy things online and pick them in store, with 62% doing so because they’ll save on shipping and 48% saying it’s because they’ll get things faster.

Source: Deloitte

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